Initial Situation
Landhaus zur Ohe is a renowned family hotel in the Bavarian Forest - with a strong brand. The challenge here was to make the unique "Landhaus feeling" tangible online. Vacation seekers informed themselves through various channels, but the visual & emotional part needed improvement.
Goal
Build a modular video system that leads from the first vacation feeling to direct booking - with a consistent concept for multiple use and thus brand recognition.
Components used
- Header Video
- 3Dom Overview & Walkthrough
- Meta & YouTube Ads
- Organic Content
- Content Database
Result · Impact
Each shoot day continuously generates many reusable assets: Reels, website video headers, ad creatives, and a growing insight into the hotel, both inside and out, through 3Dom Walkthroughs and an interactive 3D site plan. Video ads perform measurably better than static images, and website dwell time increases - all of this leads to more confident bookings and happy guests!
Outlook
Expansion with seasonal campaign logic and additional interactive rooms and the entire premises as a 3Dom Web Experience.



