Initial Situation
Landhaus zur Ohe is a renowned family hotel in the Bavarian Forest – with a strong brand. The challenge here was to make the unique "Landhaus feeling" tangible online. Vacation seekers informed themselves through various channels, but the visual & emotional part needed improvement.
Goal
Build a modular moving image system that leads from the first vacation feeling to direct booking – with a consistent concept for multiple use and thus brand recognition.
Components used
- Video Header
- 3Dom Overview & Walkthrough
- Meta & YouTube Ads
- Organic Content
- content database
Result · Impact
Each shooting day continuously generates many reusable assets: Reels, website video headers, ad creatives, and a growing insight into the hotel, both inside and out, through 3Dom Walkthroughs and an interactive 3D site plan. Video ads perform measurably better than graphics, and website dwell time increases – all of this leads to more convinced bookings and happy guests!
Outlook
Expansion with seasonal campaign logic and additional interactive rooms and the entire premises as a 3Dom Web Experience.



