How does a collaboration start? Can existing content be reused? And when are video, 3D, or ongoing support truly beneficial? Here we answer the most important general questions. Details can be found on the respective topic pages.
We develop interconnected systems of story, video, interactive 3D experiences, and structured content building blocks along the Customer Journey.
This is not just about producing individual media. First, we clarify what people should understand, feel, or do at a specific Touchpoint. Then, the appropriate content and experiences are planned, produced, and connected.
Classic video production often focuses on a single film or a clearly defined production order. We also consider what role moving images play within the entire Customer Journey.
From a shared strategic and visual foundation, different Video Components, website content, ad variations, social media formats, and other touchpoints are created. This ensures the produced material is not just used once, but can be specifically repurposed.
Depending on the need, a project can include strategy, Customer Journey analysis, video components, interactive 3D experiences, a content database, or ongoing support.
Not every company needs all modules. We first assess where the biggest communication and experience gaps currently exist. This results in a prioritized scope, rather than combining as many services as possible. This logic is described in more detail in the Customer Journey System.
Our collaboration is particularly suitable for companies and organizations whose services, places, spaces, or experiences cannot be adequately understood online with a single image or sentence.
This includes tourism businesses, construction and real estate projects, museums, venues, showrooms, and other experience-oriented companies. The industry alone is not decisive, but rather whether story, atmosphere, or spatial context are important for the target group's decision.
A collaboration begins with a discussion about target groups, offerings, existing content, important touchpoints, and current communication challenges.
Next, we clarify which measure can make the biggest difference first. This could be an analysis, a workshop, a clearly defined production, or the establishment of a larger content and experience system.
Yes. The entry point can be a single, clearly prioritized task.
This could be a header video, a series of video bullet points, an interactive 3D scene, or the organization of existing content. It is important to plan the first step so that material, structure, and visual foundation can be meaningfully expanded later.
Yes. Existing videos, raw footage, photos, renderings, and suitable 3D models can first be reviewed and checked for their further usability.
This reveals which material can still be used, which content should be adapted, and where new footage or models are truly missing. Existing content is not replaced simply because a new collaboration begins. A content database then ensures order and access.content database.
For an initial meeting, basic information about the company, its main offerings, target audiences, and current challenges is sufficient.
Links to the website, social media channels, and examples of existing content are also helpful. A fully developed strategy is not necessary. Open questions and uncertainties are part of our joint analysis.
Yes. We work with internal marketing teams, web agencies, media agencies, social media partners, architectural firms, and other specialist partners.
At the outset, we clarify who is responsible for what, which formats are needed, and how content will be handed over. The goal is a connected Customer Journey with clear responsibilities, rather than multiple partners working independently.
Internal effort depends on the scope and type of the project. Typically, contact persons, information, access, approvals, and, if applicable, people or locations for production are required.
We structure decisions and coordination as bundled as possible. This means that a completely new process does not have to be started for every single video, website, or social media component.
We work regionally and nationally/internationally, depending on the project.
Strategy, conception, coordination, and certain digital work steps can be carried out remotely. For shoots, spatial surveys, and on-site workshops, travel, access, scheduling, and production conditions are taken into account in the respective offer.
The specific usage rights are defined before the project begins in the respective offer or contract.
This clarifies which finished content, raw footage, versions, and editing options are part of the collaboration. A content database provides access and organization but does not replace a clear agreement on usage, editing, and distribution.
No. Services can be used individually or as a connected system, depending on your needs.
For example, one company might start with video components, while for another, an interactive 3D scene or organizing existing content is more important. The individual building blocks should still be integrated into a common Customer Journey logic.
Scope and costs depend on the specific task, the existing source material, and the required components.
Relevant factors include strategy, shooting duration, locations, team size, post-production, format variations, spatial capture, 3D interactions, website integration, and later development. Therefore, a project is not calculated solely based on the length of a video or the number of individual files.
After delivery, content can be used internally, published by existing partners, or integrated into anongoing supportbe further developed.
Existing material can later be re-edited, adapted for further touchpoints, or supplemented with targeted recordings. Collaboration does not have to end with every delivery but also does not create automatic permanent support without a corresponding agreement.
Success is evaluated based on the task of the respective content and touchpoints.
For social media, playback duration, reactions, or profile visits may be relevant. For advertising, clicks, inquiries, or cost per result can be considered. On websites, usage, interactions, and completed actions can be important.
It is crucial to define in advance what next step a piece of content should support. Reach alone is not the appropriate measure of success for every action.
For specific services and industry-specific applications, we have answered the most important questions directly on the respective pages. This way, you get to the answers that fit your situation without redundant content.
Then let's look together at your current situation, existing content, and the most important Touchpoints. In the first meeting, we clarify what the next sensible step is – and what services you don't need right now.
